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Esther Espero

Sharing My Passion & Profession
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Esther Espero

Sharing My Passion & Profession
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4 Important Tips for Turning an An Idea to a Successful Business

  • by Esther Espero
  • April 11, 2021April 11, 2021

We all have creative ideas. Very often, when friends dine together, out from all the laughter, we sometimes find ourselves coming up with innovative ideas… Read More »4 Important Tips for Turning an An Idea to a Successful Business

Key Account Management

The Secrets to Successful Account Management

  • by passion
  • March 27, 2021April 11, 2021

If you would like to know the secrets to having a successful Account Management team that will build long term sustainability for your company, then… Read More »The Secrets to Successful Account Management

Account Management tools -Esther Espero

3 Free Account Management Tools to Help You Manage Your Customers

  • by passion
  • February 27, 2021April 11, 2021

In this post I will share with you 3 free Account Management tools that will help you better manage your customers. Before we go into… Read More »3 Free Account Management Tools to Help You Manage Your Customers

How to select key accounts

How to Select Key Accounts

  • by passion
  • January 27, 2021April 11, 2021

How to select key accounts? This question came to me for the first time very recently. For decades, I have only known of companies segmenting… Read More »How to Select Key Accounts

How Can Digital Marketing Tasks Be Automated

  • by passion
  • December 3, 2020April 11, 2021

Digital Marketing is a very labourious function. It comprises of many activities. For example, to rank high on search engine, you need to write a… Read More »How Can Digital Marketing Tasks Be Automated

Tips to good operation -esther goh tok mui

5 Tips for Good Operation Management in this Digital Age

  • by passion
  • November 3, 2020April 11, 2021

What is Operation Management and Why it is Important to have Good Operation The Operation department in an organisation is the department responsible for creating… Read More »5 Tips for Good Operation Management in this Digital Age

Software as a service - saas-esther goh tok mui

3 Wrong Mindsets to Avoid when Marketing a New Software Solution

  • by passion
  • October 1, 2020April 11, 2021

In this post, I will share with you 3 wrong mindsets to avoid when marketing a new software solution. These are lessons I have observed… Read More »3 Wrong Mindsets to Avoid when Marketing a New Software Solution

3 Biggest Mistakes Made in Account Management

  • by passion
  • September 30, 2020April 11, 2021

Whether you are a CEO, an Entrepreneur, a Head of Account Management, you will be surprised when you read these 3 biggest mistakes made in… Read More »3 Biggest Mistakes Made in Account Management

Leading digital transformation

Who should lead the Digital Transformation

  • by passion
  • August 30, 2020April 11, 2021

To answer this question of who should lead the Digital Transformation in a company, we need to first identify the objectives  that a company wish… Read More »Who should lead the Digital Transformation

Esther Espero Website HEader Image

What is Digital Transformation

  • by passion
  • July 24, 2020July 30, 2020

In recent years, Digital Transformation has been the key headlines of technology sites, particularly in the manufacturing sector. What exactly is Digital Transformation and how… Read More »What is Digital Transformation

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Recent Posts

  • 4 Important Tips for Turning an An Idea to a Successful Business
  • Key Account ManagementThe Secrets to Successful Account Management
  • Account Management tools -Esther Espero3 Free Account Management Tools to Help You Manage Your Customers
  • How to select key accountsHow to Select Key Accounts
  • How Can Digital Marketing Tasks Be Automated

About

Welcome to Esther Espero’s website. This is where I document and share what I have learned in my digital journey. I have benefited a lot from the many blog posts shared by experts over the years and here’s where I give back to the community. I hope the knowledge I share here will be useful to anyone who lands on this site.

Digital Tools

  • Google Analytics Is the Big Data Tool for Small Businesses

How To :

  • How to select key accountsHow to Select Key Accounts
  • How to use Google Trends : Learn in One Easy Lesson

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