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Esther Espero

Sharing My Passion & Profession

Esther Espero

Sharing My Passion & Profession

3 Biggest Mistakes Made in Account Management

  • by passion
  • July 30, 2020August 17, 2020

Whether you are a CEO, an Entrepreneur, a Head of Account Management, you will be surprised when you read these 3 biggest mistakes made in… Read More »3 Biggest Mistakes Made in Account Management

Key Account Management

The Secrets to Successful Account Management

  • by passion
  • July 27, 2020August 17, 2020

If you would like to know the secrets to having a successful Account Management team that will build long term sustainability for your company, then… Read More »The Secrets to Successful Account Management

Account Management tools -Esther Espero

3 Free Account Management Tools to Help You Manage Your Customers

  • by passion
  • July 27, 2020August 17, 2020

In this post I will share with you 3 free Account Management tools that will help you better manage your customers. Before we go into… Read More »3 Free Account Management Tools to Help You Manage Your Customers

How to select key accounts

How to Select Key Accounts

  • by passion
  • July 27, 2020August 17, 2020

How to select key accounts? This question came to me for the first time very recently. For decades, I have only known of companies segmenting… Read More »How to Select Key Accounts

How Can Digital Marketing Tasks Be Automated

  • by passion
  • August 3, 2020August 9, 2020

Digital Marketing is a very labourious function. It comprises of many activities. For example, to rank high on search engine, you need to write a… Read More »How Can Digital Marketing Tasks Be Automated

Tips to good operation -esther goh tok mui

5 Tips for Good Operation Management in this Digital Age

  • by passion
  • August 3, 2020August 3, 2020

What is Operation Management and Why it is Important to have Good Operation The Operation department in an organisation is the department responsible for creating… Read More »5 Tips for Good Operation Management in this Digital Age

Software as a service - saas-esther goh tok mui

3 Wrong Mindsets to Avoid when Marketing a New Software Solution

  • by passion
  • August 1, 2020August 1, 2020

In this post, I will share with you 3 wrong mindsets to avoid when marketing a new software solution. These are lessons I have observed… Read More »3 Wrong Mindsets to Avoid when Marketing a New Software Solution

Leading digital transformation

Who should lead the Digital Transformation

  • by passion
  • July 30, 2020July 30, 2020

To answer this question of who should lead the Digital Transformation in a company, we need to first identify the objectives  that a company wish… Read More »Who should lead the Digital Transformation

Esther Espero Website HEader Image

What is Digital Transformation

  • by passion
  • July 24, 2020July 30, 2020

In recent years, Digital Transformation has been the key headlines of technology sites, particularly in the manufacturing sector. What exactly is Digital Transformation and how… Read More »What is Digital Transformation

Children drawing - Esther Espero

Top 3 Drawing Apps for Preschools

  • by passion
  • July 15, 2020July 15, 2020

Increasing Competition in Preschool Industry In Singapore, the number of preschool centres (infant care, childcare and kindergarten) have been increasing over the past ten years,… Read More »Top 3 Drawing Apps for Preschools

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Recent Posts

  • How Can Digital Marketing Tasks Be Automated
  • Tips to good operation -esther goh tok mui5 Tips for Good Operation Management in this Digital Age
  • Software as a service - saas-esther goh tok mui3 Wrong Mindsets to Avoid when Marketing a New Software Solution
  • Leading digital transformationWho should lead the Digital Transformation
  • 3 Biggest Mistakes Made in Account Management

About

Welcome to Esther Espero’s website. This is where I document and share what I have learned in my digital journey. I have benefited a lot from the many blog posts shared by experts over the years and here’s where I give back to the community. I hope the knowledge I share here will be useful to anyone who lands on this site.

Digital Tools

  • Google Analytics Is the Big Data Tool for Small Businesses

How To :

  • How to select key accountsHow to Select Key Accounts
  • How to use Google Trends : Learn in One Easy Lesson

Esther Goh | Powered by Passion Digital Singapore