Marketing Strategy

4 Important Tips for Turning an An Idea to a Successful Business

by Esther Espero
April 11, 2021April 11, 2021

We all have creative ideas. Very often, when friends dine together, out from all the laughter, we sometimes find ourselves coming up with innovative ideas… Read More »4 Important Tips for Turning an An Idea to a Successful Business

Software as a service - saas-esther goh tok mui

3 Wrong Mindsets to Avoid when Marketing a New Software Solution

by passion
October 1, 2020April 11, 2021

In this post, I will share with you 3 wrong mindsets to avoid when marketing a new software solution. These are lessons I have observed… Read More »3 Wrong Mindsets to Avoid when Marketing a New Software Solution